Archive: July 2016

Marketing and perhaps a bit of PokemonGo

Let’s think of the last fishing advertisements you’ve seen. What did it look like? I think there are only two or three anyway… so let’s be specific.  First you have the NASCAR type. These generally target the gear-side of the industry. Musically, we’ve probably got some lightly distorted electric guitar riffs. Visually, we’ve got short read more …


Bluelining – Redington: Find Your Water

Redington nails it again with the latest in their series of ‘Find Your Water’ videos. This one follows a pair of younger anglers through the southern Appalachian foothills. In only a few minutes, this video perfectly exemplifies what I love about bluelining here in the Laurel Highlands. Short video. Definitely inspiring. Check it out below. read more …